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How Taco Bell Turned A Trademark Battle Into A Marketing Campaign
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Lestraundra Alfred Lestraundra Alfred
Jim Creel Jim Creel
3 min read
How Taco Bell Turned A Trademark Battle Into A Marketing Campaign
HubSpot HubSpot

Fast food chain Taco Bell is challenging the trademark of the term "Taco Tuesday" held by rival chain Taco John's since 1989. Here's why the effort feels more like a marketing campaign than a legal pursuit.

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