There is no denying that Amazon is a lucrative market.That said, the ever-increasing amount of competition and the opening of new markets through Fulfillment By Amazon (FBA) and Kindle Direct Publishing (KDP), it's becoming very crowded.Before such competition existed, it was relatively easy to get your products ranked extremely well by Amazon's A9 algorithm. All you needed was some keyword research, good reviews, strategic pricing and structured descriptions and you'd have a fair chance of making #1 in the Amazon results.However, thanks to the new services that allow just about anyone to create a book or sell a product, the number of competitive products that depend on Amazon's traffic has increased exponentially over the years.