Video marketing can help accelerate your digital marketing, but you probably know that already since you're researching the best video editing software for your business.

It's easy to go down a rabbit hole researching good video editors, only to come out more confused than you were in the beginning. Seriously, there are a lot of options out there.

Before you invest your time (and possibly your money) in what you consider the best video editing software, you need to have a clear understanding of why you need it.