An organization is only ever as strong as its core structures, processes, and data flows. The prevalence of buyer scrutiny, pipeline slowdown, and the long sales cycles of today's B2B organizations present marketers with a formidable storm to weather.

Therefore, it is understandable that executives are reflecting on the most fundamental elements of their organizations to identify the root of their success and determine the right way forward. This includes evaluating products and solutions against company legacy, as well as ensuring that strategies are targeting ideal clients that will resonate with both.