Thriving local businesses love Google Business Profile (GBP) (previously Google My Business) because they know that it provides extremely valuable online real estate for their business.

Creating a GBP listing is perhaps the easiest way to appear on the first page of local searches. Even if you market to larger audiences, if you have a GBP profile and your competitors don't, you'll earn an extra edge in search.

Google even provides special features on your GBP profile that provide businesses with free advertising. One of the top features to take advantage of is posting on Google Business Profile.

In this article, we'll walk you through:

1. What are Google Business Profile posts?
2. Types of Google Business Profile posts
3. How to create a Google Business Profile post (How to use Google posts)
4. Where your customers will see your Google Business Profile posts