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Posted May 20, 2024
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11 min read
Email tags for marketing 101: Understanding tagging and segmentation
When you're on the outside looking in, email tags, segmentation, and personalization can sound confusing as all heck.
After all, it wasn't that long ago when "personalization" meant putting the person's name in the email greeting instead of 'Dear Sir or Ma'am."
Today, personalization means delivering the right content to the right people at the right time.
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