It's no secret retailers are worried about how coronavirus will impact their sales. According to a survey by Digital Commerce, 47% of retailers expect the current situation to hurt their revenue. Major brand, Patagonia, announced it will pay employees but will shut all stores for the moment as many countries require people to work from home and practice social distancing. Given strict recommendations from the World Health Organization, 27.5% of US internet users were avoiding public places, a number that could grow as high as 58% if the outbreak worsens. This trend suggests that consumers are likely to opt for online shopping rather than in-store.

Until retailers can re-open, the best way to combat this downward trend is a strong digital strategy. This blog explores the overarching traffic trends, shifts in online behavior, and winning acquisition strategies to help businesses optimize their digital efforts.