Associated with
Emma Mahon
Posted Jul 2, 2020
•
2 min read
What is Demand Generation and Why is it So Important to Marketers Today?
Generating demand – in its simplest terms, that's what demand generation is all about. It's a term that is engrained in today's marketing vocabulary and it's gaining importance for marketers. Let's take a closer look at what demand generation means and entails and why it is an essential focus for marketing teams today.
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