![Why Email Has Become our Digital ID, & How Marketers Can Leverage it for Omnichannel [Expert Quotes]](https://main-app-production-public.s3.amazonaws.com/qkfwkkeowitw04r8r5frm084emi9)
Associated with
Michael Becker
Posted Jan 24, 2018
•
13 min read
Why Email Has Become our Digital ID, & How Marketers Can Leverage it for Omnichannel [Expert Quotes]
Email is the most effective digital communication channel and delivers the highest ROI (email marketing generates $38 for every $1 spent) of any marketing tactic. It's also the key to unlocking a consumer's entire Internet-based life and, thus, your omnichannel marketing strategy – but it all starts with the Digital ID. The Digital ID is ... Continued
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Emarsys
Featured by Content Workshop
