Associated with
Christine Polewarczyk
Posted Apr 30, 2021
•
6 min read
The Four-Step B2B Formula For Achieving "Right Audience, Right Content, Right Place, Right Time"
Achieving "right audience, right content, right place, right time" is an aspirational yet elusive goal for many B2B organizations. To deliver on the promise of "The Four R's," B2B marketers must adopt best practices related to "The Four P's" of high-performing content: planning, production, promotion, and performance.
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