How to Treat Qualitative Data & Quantitative Data for Winning A/B Tests?
Associated with
Carmen Apostu Carmen Apostu
Daniel Daines Hutt Daniel Daines Hutt
Posted Nov 11, 2022 29 min read
How to Treat Qualitative Data & Quantitative Data for Winning A/B Tests?

Stop guessing what works, start knowing, by using both quantitative data and qualitative data in your A/B tests. Here's how the pros do it.

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