I wrote these exact words back in 2020 on LinkedIn.

And back then. Both of these things were hard to do.

But since then a lot has changed.

One of the biggest changes is that creating 1,000 mediocre pieces of content in a year isn't exactly that hard any more.

You can use AI to create 1,000 mediocre pieces of content in two months.

I've seen it happen.

I've created mediocre long form content in less than 30 minutes.

I've seen brands publish hundreds of new pages a month on the back of AI generated content.

I've seen some of these brands skyrocket up the search engine results page and I've seen some of these brands brag about their success just to be absolutely destroyed by the algorithm.

In a recent Marketing AI Study conducted by Foundation Inc, the team conducted a survey of marketers and more than 60% of the respondents suggested that AI written content was still a bit or much worse than human created content.