Struggling to align marketing and sales for better results? Learn how Morningstar built a high-impact demand generation strategy by shifting focus to pipeline contribution, revenue impact, and seamless collaboration between marketing and sales.

📌 Key Takeaways:
✅ Why marketing attribution isn't as simple as it seems
✅ How to track pipeline & revenue contribution effectively
✅ The role of sales and marketing alignment in driving business growth
✅ Strategies to optimize marketing spend for maximum impact

"Aligning Marketing and Sales to Maximize Impact with Morningstar - Goldcast"

💡 Get your teams aligned and drive better results together!

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