5 ways to optimize retail planning
5 ways to optimize retail planning

Sourcing Journal: So much is focused on e-commerce now, but with so many empty storefronts at the moment, might we expect an increase in pop-up stores for brands or e-tailers testing the physical retail waters?
Jeff Warren: Absolutely. There is a unique opportunity to give DTC a shot, but you have to consider the technology to set up a great customer experience. Agility is needed to combine the online and physical presence.

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