Surveys are an important aspect when it comes to webinars and events because it provides feedback and information from your audience members you may not be able to receive any other way. Surveys can assist in an objective view of your webinars and see the improvements you can make. This creates a higher accuracy than relying on gut feeling. It can also help you with the future targeting of audiences by looking at target populations and analyzing the data. In short, surveys can help you improve the quality and the customer perceived value of your webinars and events.