Florida Trend Achieves 50% Open Rate by Leveraging Dynamic Contact Segmentation
5 min read
Florida Trend Achieves 50% Open Rate by Leveraging Dynamic Contact Segmentation

Leading business publication Florida Trend was looking for a more reliable and affordable provider for their high-volume email campaigns. The Enterprise plan by Brevo has offered the team the right infrastructure for their campaigns, as well as the tools for building a cleaner and more engaged subscriber base, resulting in a 50% open rate for some of their newsletter verticals.