Cvent Conference News: January 2020 Product Update Round Up | Cvent Blog
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Jaclyn Ramos Jaclyn Ramos
3 min read
Cvent Conference News: January 2020 Product Update Round Up | Cvent Blog

A new lead score can now be generated to track attendee engagement. Planners can define their own categories and assign activity values for various event activities. As attendees complete an 'activity' the lead/engagement score will be generated for that marketing category

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