Associated with
David O. Sacks
Posted Feb 23, 2022
•
10 min read
Navigating Your SaaS Product Launch, Lead Generation, and Enterprise Sales: Starting From the Bottom-Up
When David Sacks and his co-founders started Yammer back in 2008, the term product-led growth (PLG) hadn't even been invented yet. In fact, it wasn't until 2013 that first OpenView's Blake Bartlett coined the term.
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