Sometimes in our business, we would be tempted to require the well-traveled road, the road everybody else is taking. we tend to might not wish to place within the effort that taking the more durable path requires. In today's episode, Ali Schwanke and that i can discuss however doing video conjointly be|is also} harder however value it. We'll also discuss Ali's entrepreneurial journey, content marketing, and fast wins.

Ali Schwanke is that the chief operating officer and founding father of easy Strat, a store agency that simplifies content marketing for B2B technology corporations worldwide. She has quite fifteen years of selling expertise starting from an in-house selling agency to sales and entrepreneurship. She brings a sensible and data-driven perspective to the apply of content marketing. She's conjointly the co-host of the popular YouTube series HubSpot Hacks.