Netflix Cancellations Outpaced Signups in Q1 2022
After the breakout success of Squid Games in 4Q21, Netflix sign-up trends slowed and fell 16% YoY in 1Q22, according to Similarweb estimates. Cancellations outpaced sign-ups in 1Q22, likely driven by price increases and the lack of content to drive excess demand (like Squid Games did in 4Q21).
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