PPC Budgets vs. Bids: What's the Difference?
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Lyle Swartz Lyle Swartz
Posted Nov 25, 2021 8 min read
PPC Budgets vs. Bids: What's the Difference?

Here, we explain why budgets and bids are not the same, why you can't depend on a bigger budget to carry your account, and how your bids can help improve your account performance – regardless your budget size.

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