Posted May 11, 2022
•
17 min read
OMNICHANNEL MARKETING VS MULTICHANNEL MARKETING: WHAT IS THE DIFFERENCE?
In B2B and B2C marketing, marketers have a myriad of different marketing channels at their disposal to reach out to and interact with potential clients. Many strategies implement more than one channel at the same time, such as omnichannel marketing and multichannel marketing.
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