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Posted Dec 20, 2022
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8 min read
How Do Partner Programs Create High-Quality Channel Marketing Programs?
Setting up a channel marketing strategy to successfully motivate partners is one of the most important steps a vendor can take to ensure the success of its partner program. You not only need great tools and materials, but you need structure, leadership and follow-through. For those getting started, here are eight crucial steps to follow when building a channel partner marketing program:
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