How AI in Sales Augments a Seller's Role for Better Performance
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Elisia Guerena Elisia Guerena
Posted Sep 19, 2022 7 min read
How AI in Sales Augments a Seller's Role for Better Performance

As the buzz around Artificial Intelligence in sales increases, so too do questions on how it will impact sales teams. That's because AI tools are often designed to mimic many of the job functions of an SDR and other sales team members: talking to prospects, helping write emails, sending follow-ups, and researching the best people to contact. But this impressive resume shouldn't scare salespeople into believing they will be replaced. Instead, the future of AI in sales hinges upon learning to successfully integrate it to enhance outreach efforts, boost productivity, and allow other skills to develop, such as building customer relationships–a skill that machines will never be able to replicate fully. Here's how AI will augment sales roles for better job performance without replacing the people it's meant to serve.

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