How to sell to the six types of shopper
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Posted Jan 4, 2024 14 min read
How to sell to the six types of shopper

No two customers are alike. Each type of shopper is as diverse as the brands they like and products they buy. But that doesn't mean your strategy to sell to each of those groups has to feel scattered.

Understanding the six core types of shopper - and the best strategies to reach them - will help you better connect to your customers, meet their needs, and drive more ROI for your business.

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