As a marketer, have you heard the term, "customer engagement" more in the last 18 months than ever before? So have we, and we hope this movement towards supporting a full-lifecycle customer journey is here to stay. At our summer '21 product launch event, we dove into how the marketing team can become a powerful partner to both the sales and customer success teams.

It's clear that marketing and sales teams form a powerful duo in the pre-sale customer journey, but when the marketing team widens its lens and focuses on the post-sale customer journey as well, magic happens within the organization. A full-lifecycle approach to marketing is necessary to win in 2021.

During the summer '21 product launch event, we started by unpacking this theme and discussing how marketers can work more closely with customer success teams to achieve their desired business outcomes. Then we jumped into our excitings new product releases that will help marketers better understand each team's impact on the customer journey.

Let's take a look at the key insights from our guest speakers, as well as the new product releases you can expect from Uberflip.