How to Manage Your Customer Lifecycle From the Customer's Perspective
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Nick Mehta Nick Mehta
Posted May 4, 2018 7 min read
How to Manage Your Customer Lifecycle From the Customer's Perspective

In other words, you are not the protagonist of your customer's journey. It's a natural tendency to think of ourselves as the hero, but in Customer Success, we're an advisor, a guide, and (maybe) a friend.

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