Founded in the Netherlands in 1997, WorkFlowWise offers smart, cost-effective workflow apps and solutions. In recent years, it has harnessed the power of cloud-based technologies, enabling its customers to unlock their digital advantage and drive efficiency, business value and growth. As a company with an eye on global expansion, WorkFlowWise realised that marketing was the key to its future growth. However, the software it was using was no longer fit for purpose. It wanted to go all-in with the inbound methodology – automate repetitive tasks, get better analytics and produce tangible results. Since signing up with HubSpot in 2013, it has achieved those goals. In just the past 11 months, it has doubled both its web traffic and new leads.