BLASTmedia's social media team discusses how including YouTube as part of your overall social media strategy will drive Web traffic, increase conversions, and improve SEO (search engine optimization) for your targeted keywords on YouTube--now the 2nd largest search engine. Further to that, they explore what kind of quality traffic they get from YouTube: They examine how visitors engage with content on their site once getting there from YouTube (which usually indicates it is qualified, targeted traffic with an interest in their product/services), and as a bonus, they look to see how their YouTube marketing and SEO efforts have affected their search engine rankings for some of BLASTmedia's top keywords.