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The AI GTM Arms Race: Why 90% of Sales Leaders Will Choose Wrong
The AI go-to-market arms race is officially underway. With Salesforce launching AgentForce, Microsoft countering with CoPilot autonomous agents, and new AI SDR startups emerging weekly, sales leaders face a critical challenge: how to choose the right AI solution for their specific GTM strategy. Based on a recent conversation with Peter S. Borkovich, former sales leader at Yotpo and Salesforce, it's becoming clear that we're approaching this challenge from the wrong angle.
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