Your customers have already completed their digital transformations. One only needs to look at today's grocery-delivering robots to realize how quickly consumers embrace new technology to satisfy their thirst for instant gratification. While some businesses are quick to capitalize on these new innovations, many are struggling to keep up with their customers' ever-evolving expectations. In fact, in an Oracle survey, 82% of customers report having disappointing experiences with brands. This is especially true for B2B organizations.