Lots of attention is given to big-box stores around the fall and winter holidays, and it can sometimes feel tough for the "little guys" to compete. While it's tempting to hop on the bandwagon and host sales for Thanksgiving, Black Friday, Cyber Monday, Giving Tuesday, Boxing Day, and on and on, smaller businesses have one advantage that massive retailers don't...

Small Business Saturday is the day to sell to customers who prefer to shop from local, independent sellers and reach shoppers who are still seeking out gifts for all the important folks in their lives. Shopping small makes people feel good and more connected to the sellers they're purchasing from.