E-Commerce Tracking in Google Analytics: Set-Up, Rookie Mistakes & More
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Lori Wade Lori Wade
Posted Apr 5, 2022 8 min read
E-Commerce Tracking in Google Analytics: Set-Up, Rookie Mistakes & More

E-commerce tracking in Google Analytics is the staple of marketers who want to spot roadblocks in their conversion funnels and complement A/B testing with revenue data.

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