Smartling is a language translation company that simplifies the translation and localization process, allowing customers to seamlessly integrate their software directly into their current workflows so they can manage translation projects within one platform.
Content is a vital part of Smartling's marketing machine. It was important to establish a more competitive content strategy to drive top-of-funnel growth.

They faced many challenges with managing the entirety of the content engine with the combined challenge of lack of resources. When their in-house writer left, the subject matter expertise also left. They didn't have the time to invest in developing a team of freelance writers.
At the start of their partnership, the Omniscient Digital team presented a content roadmap which became the blueprint for Smartling's content plan. It was organized around their goals and initiatives, and identified potential opportunities for updating older content which included an SEO strategy.

Omniscient Digital works off a project board in Asana which integrates seamlessly into Smartling's existing workflows, saving time and effort. Without having to flip through different documents, or apps, they delivered the work in an organized manner.