Posted May 25, 2010
•
3 min read
Why Charities Should Be Focused On SEO | dotdigital blog
In last week's "Third Sector" magazine, I read a case study on the Salvation Army's 2008 and 2009 Christmas fundraising campaigns.
The article reported that the return on their investment, which included TV, direct mail, inserts, radio adverts, online campaigns and search engine optimisation, went from £3.12 for every £1 spent in 2008, to £16 in 2009.
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