Think you're not getting the traffic you deserve? See your competitors getting more traffic share than you?
There's a strong likelihood that you've got a keyword gap that needs filling – if you want to stop losing out to your competitors and maximize your revenue as a business, that is (which you do, don't you).
But that can change. By running a keyword gap analysis, you can see where your competitors are gaining traffic on search and optimize your strategy to win that traffic back (and more traffic on top).
Here's our guide on how to find a keyword gap and what to do about it.