Partners tend to be very action-oriented and nimble organizations. One of the most interesting developments I have witnessed over the past two weeks has been a growing partner focus on making it easier for brands to start working with them, and to expand their successful programs.

Partners recognize that brands face greater challenges. To help mitigate complexities and risks, they are finding ways to ease policies and rules by which they work with brands. Here are a few of the most common changes we are seeing across the market.