Associated with
Samia Barud
Posted Mar 23, 2022
Why Use Google Analytics?
Google Analytics is one of the most popular tools among marketers to track website traffic and other metrics. This marketing analytics tool is focused on measuring what is happening on your website, who is buying your product, and where that traffic is coming from. However, some marketers are still reluctant to include Google Analytics in their stack. Social media marketers, in particular, are hesitant. Even in 2022, some social media marketers find that the data available in Google Analytics won't provide additional insights that could help them improve their social media strategies. At Agorapulse, we firmly believe that Google Analytics
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