Sydney Lynch, Director of Customer Experience at L2, and Stephen Lynch, L2 Co-founder, sat down to discuss how they built Prospect2 , a marketing automation solution that integrates ActiveCampaign with Tessitura, the primary CRM used by arts organizations worldwide. Since 2017, their Prospect2 solution has deeply integrated ActiveCampaign with Tessitura CRM, serving 200+ organizations across six countries with contact lists ranging from 10,000 to 2 million patrons. The tools that we have within ActiveCampaign and with our integration really facilitate that personalization." 20-year Tessitura API mastery creates unbeatable advantage What sets Prospect2 apart isn't just their knowledge of ActiveCampaign; it's their deep understanding of Tessitura, the CRM that powers the arts world. Crisis management delivers 4,000 responses in 6 hours When COVID forced arts organizations to pivot overnight, Prospect2's ActiveCampaign integration became essential infrastructure to their clients. This showcased how arts organizations could maintain operations with reduced staff while preserving the personalized experience patrons expect. ActiveCampaign then automatically checks the patron's existing donor status in their CRM through Prospect2's data sync integration. This collective voice has a direct channel to the engineering, product, and executive teams, giving these arts organizations the chance to share their needs with ActiveCampaign through Prospect2.