Why is Sera focused on call tracking when they have an online scheduling tool that makes it easy to schedule appointments for plumbing, HVAC, electrical, and others without making a call?

It's simple: customers still use the phone too. Research shows that across all businesses 46% of appointments are booked online, while 54% are set with phone calls.

In plain terms, you need to make it easy to book appointments either way or miss more than 50% of your sales opportunities.

Combining field service management software with call tracking software gives a result greater than the sum of its parts.