When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. Since then, social media – and the skills needed to succeed in it – has changed substantially.

socila_media_skillsCertainly, some of the characteristics we noted remain very much a requirement. But the manifest shifts in social best practices, speed (foretold in The NOW Revolution) and technology have spawned a new list of ingredients that social pros ideally should possess.