Associated with
Kathy Klotz-Guest
Posted Sep 30, 2014
•
5 min read
Why Every Organization Needs a Chief Marketing Improvisation Officer
As a marketer, it's important to apply improvisational tools to improve client outcomes. Being prepared and still knowing when to ditch the playbook is a very important balancing act. Learn why you need adopt the role of Chief Marketing Improvisation Officer and how it can help your business and marketing goals.
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