Associated with
Victoria Hoffman
6 min read
How to Conduct a Content Audit for More Data-Driven Content Marketing
If you're already measuring your content marketing efforts, then you probably have a good idea as to what's working and not working with your audience. A content audit that evaluates the performance of all of your content with a full set of data will help you see the bigger picture-especially the gaps and areas for improvement for which you should cater your content strategy.
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