Arrow left
PR Firms / BLASTmedia / Podcast Episodes
Episode 105: Using Content to Fuel the B2B Customer Journey with Cassandra Jowett
Associated with
Cassandra Jowett Cassandra Jowett
Lindsey Groepper Lindsey Groepper
Posted Mar 3, 2020 • 3 min read
Episode 105: Using Content to Fuel the B2B Customer Journey with Cassandra Jowett
BLASTmedia BLASTmedia

In this episode of SaaS Half Full, Cassandra Jowett of PathFactory shares how B2B marketers can more effectively activate content in the customer journey.

Other content from BLASTmedia
Explore all
CEO elevation: thought leadership campaign
Case Study
CEO elevation: thought leadership campaign
Leveraging customers for media opportunities
Case Study
Leveraging customers for media opportunities
Promoting brand campaign leads to direct ROI
Case Study
Promoting brand campaign leads to direct ROI
Category separation: Phenom
Case Study
Category separation: Phenom
Featured by Simple Strat
How to Use ChatGPT for Marketing (with Prompts)
Featured
Article
How to Use ChatGPT for Marketing (with Prompts)
Simple Strat Claimed Simple Strat