It's Time To Crack The B2B Sales Gender Diversity Code
Associated with
Caroline Robertson Caroline Robertson
Matthew Flug Matthew Flug
Posted Jan 26, 2021 8 min read
It's Time To Crack The B2B Sales Gender Diversity Code

Although women make up more than half of the global workforce, they represent fewer than one-third of all B2B sales and one-quarter of all B2B tech sales roles. And when it comes to the coveted top sales jobs, women hold only 12% of those positions. While gender diversity in B2B sales is severely lacking, company profits are close to 50% higher when women are well represented at executive levels. And when women lead sales teams, they deliver higher win and quota attainment rates than their male counterparts.

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