When a "Green" Customer Churns: Learnings from Data and Churn Interviews | Customer Success and Product Experience Software | Gainsight
Associated with
Martta Eicher Rabago Martta Eicher Rabago
Posted Feb 18, 2021 8 min read
When a "Green" Customer Churns: Learnings from Data and Churn Interviews | Customer Success and Product Experience Software | Gainsight

Have you ever had a customer churn unexpectedly? It's never easy, especially when they are a "green" customer from all indications and health scores. So, how do you plan for it? Or can you? Iceberg IQ, is proficient in the customer-exit interview. They advise that there rarely is such a thing as a "blind churn." Customers are not prone to leave without reason. A deep-level interview can often uncover the root cause, usually a combination of numerous reasons.

More Ways to Read:
🧃 Summarize The key takeaways that can be read in under a minute
Sign up to unlock