In the dynamic landscape of B2B eCommerce, mapping out all the different user personas and purchasing processes can be quite challenging. However, it's crucial to understand your customers' experience in order to boost conversions and keep them coming back.

According to Forrester Research, B2B eCommerce is projected to reach $3 trillion by 2027, highlighting the immense potential for businesses that can effectively meet their customers' needs with the help of a comprehensive B2B eCommerce customer journey.

Investing in your B2B customer journey is valuable because it has the potential to drive growth by establishing a strong customer base that consistently repurchases, renews, and advocates for your brand.

To learn more about how to create exceptional customer experiences, we invite you to read our guide on customer journey management and improvement.