The year 2020 turned the meetings and events industry on its head, with lingering changes here to stay. It's no surprise that the pandemic catapulted virtual events into the stratosphere. These online gatherings once served as a good-enough-for-now solution to the unfortunate alternative of canceling in-person events completely. As the event landscape shifted, event professionals realized that virtual would not just be a temporary fix, but a key part of event strategy going forward – one that includes hybrid events with both on-site and online components.