Transforming to Customer Intelligent Marketing Part 1
Customers now expect deliveries within 1 day, the same day or hours - answers within micro-seconds. In today's world, it is not brands but consumers who are the real innovators, because they've embraced digital technologies to craft custom, personal experiences that conform to their lives. All in real-time. In any order. On a whim. Standing in line. Any time of the day or night. Welcome to what we at Oracle call "The Experience Economy."
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