Associated with
Dan Mcgaw
8 min read
The Ecommerce Startup Guide to MarTech: What to Track and Put in Your Stack | Segment Blog
The nature of ecommerce necessitates a speedy tech stack to seamlessly collect user data, transmit it to the relevant destination, and respond to customer activity in real-time. The complete customer journey and closed reporting loop that will provide a stable framework from which you can scale your business.
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